Responsive Web Design

Why having a responsive website is important for your business

With more and more people using mobile phones and tablets as their main access to the internet, it has become integral that your website is built in such a way that no matter what device you are looking at your website on, it shapes itself to that device.

Before Responsive Web Design

Responsive web design has been around for a while now, but really took off in 2013 because of the amount of people using mobile devices. Before responsive design really took off, you had to deal with a few frustrating things when viewing the desktop website on your phone. It would load really slow, it was hard to use on a mobile phone, and in some cases it would cause your phone’s browser to freeze and even crash! Very frustrating!

The alternative to this bad experience was to have a mobile website built, which was quite expensive and sometimes not feasible for small businesses. Although it was a better user experience, the SEO implications for it weren’t great as you were forced to have a completely separate website on perhaps a subdomain like, with the same content meaning there was a chance that Google would punish your website for the duplicated content.

Why responsive design is so good

The great thing about responsive websites, is that you have 1 website, with no redirecting to a separate site to show your mobile design. Your website will shape itself automatically to whatever device, or screen size that you are viewing the website on, whether it be a mobile phone, a tablet, or your laptop/desktop computer.

Great User Experience = Happy Users

When designed and built correctly, the user experience can be so good and people will be able to find the information that they are looking for very easily and quickly. Therefore your users will be happy and continuously return to your website. If they like it enough there’s a chance they will share it on social media, which mean you will gain even more visitors. Most importantly, if you’re a business then there’s more of a chance that they’ll call you to ask for your services because you will look like the professional company that you are!

Saving You Money!

You’ll also be glad to know that having your website built responsively is a lot cheaper than having a separate mobile site! Happy days! This is because instead of having 2 completely separate web sites built, one for a mobile phone and one for a desktop (costing you twice as much money), you will be having 1 fantastic website built that has been built to transform itself for desktop, tablet and mobile devices, with a lot quicker loading times.

What the future holds

With the number of people using smart phones, iPads/tablets to look at the internet ever increasing, you can see why it took off as much as it did in 2013, and why you should think about updating your current website to be responsive. It most certainly is the way forward.