Mobile Friendly Websites – A Short Guide To Getting More Traffic And Keeping People On Your Website

You have probably heard about mobile friendly (responsive) websites by now and hopefully your website is responsive, but if you’re not very familiar with it here’s a short guide to what it actually is and why everyone is constantly talking about it.

What is it?

A responsive website is what the name says, it’s a website that responds to the device it is being used on. For instance a website that is not responsive will be comfortable to use on a desktop (presuming it’s a well designed website that considers user experience) but if someone will want to browse it on their smart phone or tablet it will become very awkward. Things such as button sizes, text size, navigation that are designed for desktop only, shrink when viewed on other devices to fit to a smaller screen size. Users have to constantly zoom in, in order to navigate through the website, read it and click on the provided links.

According to Google, 87% of smart phone users search for local business information on their device and 76% of those searches result in a purchase or contact. Add to it the fact that 27% of users leave non-optimised websites (ExactTarget, 2014 Mobile Behavior Report) and you can see why it is so important to have an optimised website.


There are a lot of design solutions that are specific to mobile web design. For instance, having clickable phone numbers, meaning that instead of writing it down or typing it into their mobile, customers can simply click on it to call the company instantly. The size of fonts, images and all the buttons are increased to make it easy and functional for a smart phone.

Another positive of having a responsive or mobile friendly website is that it complies with the latest Google Algorithm released towards the end of April 2015. Websites that are not mobile friendly are being penalised on Google’s mobile searches. Every serious web design agency these days build responsive websites but sites that have been designed and built before this trend weren’t always built this way. Businesses who have dated websites will most likely appear below newer websites and therefore will not be seen by all the people searching the internet on smart phones and tablets. That obviously translates to less revenue from the business.

Getting more traffic

It appears to be a natural conclusion that if a business wants more traffic from mobile device users, they need a mobile website for two reasons. Firstly, if your website is not optimised for mobile search it won’t be found on Google and secondly is that even if by chance your site is found, there is a greater chance the user will leave the site because is not easy to use on a mobile device.